 Книжкові видання та компакт-диски Журнали та продовжувані видання Автореферати дисертацій Реферативна база даних Наукова періодика України Тематичний навігатор Авторитетний файл імен осіб
 |
Для швидкої роботи та реалізації всіх функціональних можливостей пошукової системи використовуйте браузер
"Mozilla Firefox" |
|
|
Повнотекстовий пошук
Пошуковий запит: (<.>I=Ж100487/2019/2<.>) |
Загальна кількість знайдених документів : 1
|
 |
Marketing and Management of Innovations : sci. j..- Sumy
Marketing ì menedžment ìnnovacìj- Титул.
- Contents.
- Gallo P., Mihalcova B., Vegsoova O., Dzurov-Vargova T., Busova N. Innovative trends in human resources management: evidence for the health care system. - C. 11-20.
- Goktas V., Erol E., Altunisik R., Ardic K. Socıal marketıng ın charıtable gıvıng ıntentıons: a serıal medıatıon model. - C. 21-32.
- Zimon G., Chlodnicka H. Innovation in financial reporting: the aspect of the capital group. - C. 33-41.
- Hakobyan N., Khachatryan A., Vardanyan N., Chortok Y., Starchenko L. The implementation of corporate social and environmental responsibility practices into competitive strategy of the company. - C. 42-51.
- Fadyeyeva V. Corporate social responsibility as the basis of innovative development of modern companies: literature review and empirical study from Ukraine. - C. 52-61.
- Andros S., Novak-Kalyayeva L., Tykhenko V. Marketing and management of credit portfolio of a commercial bank: data of economic and statistical analysis of basic parameters of credit. - C. 62-73.
- Butko M., Popelo O., Pishenin I. Innovations in human resources management in Eurointegration conditions: case for Ukrainian agro-industrial complex. - C. 74-82.
- Zeng F., Bhutto M. Y., Soomro Y. A. Chinese smartphone brands: gender, consumers behavioural and attitudinal loyalty. - C. 83-98.
- Fedorko R., Bacik R., Olearova M., Rigelsky M., Breyl P. Impact of ancillary services on the hotel rating in Visegrad group countries. - C. 99-107.
- Krajcik V., Kljucnikov A., Rihova E. Innovative sharing economy’s business models in tourism: case of Airbnb in Prague. - C. 108-117.
- Mezulanik J., Kmeco L., Civelek M., Kloudova J. Transport services in the shared economy segment compared to traditional taxi services: the case study of the Czech Republic. - C. 118-130.
- Mathew M., Sulphey M. M. Financial innovation management of volatility spillovers at Indian gold futures market. - C. 131-140.
- Greblikaite J., Ispiryan A., Montvydaite D. Development of berry farms in Europe: organisational and management issues. - C. 141-159.
- Preechawong P., Sawagvudcharee O., Mujtaba B. G. Marketing and managing destination identity for tourism promotion: the case of Koh Chang Marine National Park in Thailand. - C. 160-172.
- Olasiuk H., Bhardwaj U. An exploration of issues affecting consumer purchase decisions towards eco-friendly brands. - C. 173-184.
- Taqi M., Gurkaynak N., Gencer M. Marketing concept evolution: a bibliometrics co-occurrence analysis. - C. 185-197.
- Wodarski K., Machnik-Slomka J., Semrau J. Students' competencies for the future and innovativeness – research among managerial staff of public universities of technology in Poland. - C. 198-205.
- Korcsmáros E., Machova R., Seben Z., Feher L. Changing in consumer loyalty as a reaction for EU integration in Slovakia. - C. 206-216.
- Szanto R. CSR dilemmas at multinational companies: global pressures vs. local expectations in the lights of the Hungarian evidence. - C. 217-227.
- Tkachenko V., Kwilinski A., Tkachenko I., Puzyrova P. Theoretical and methodical approaches to the definition of marketing risks management concept at industrial enterprises. - C. 228-238.
- Gajanova L., Nadanyiova M., Kliestikova J., Olah J. The potential of using Bluetooth-based system as a part of proximity marketing in the Slovak Republic. - C. 239-252.
- Zwerenz D. Brand management: organizational changes in project management. - C. 253-265.
- Rojek T. Analysis of pro-market concept of business model. - C. 266-281.
- Vasutinska Y., Kuzminska N. Estimating the degree of novelty of a new product: innovative approach. - C. 282-294.
- Ignatowski G., Stopczynski B., Trebska J. Paradox of nepotism in enterprises in Poland and Ukraine: social capital perspective. - C. 295-313.
- Kuzior A., Sobotka B., Filipenko А., Kuzior P. Marketing communications of administrative organs of local governance and local community. - C. 314-325.
- Melnyk L., Novak I., Gomeniuk M., Pidlubna O., Bezpalova O. The determinants of tourism development: the example of potential candidates for the EU membership. - C. 326-336.
- Вимоги до матеріалів, що публікуються у науковому журналі "Маркетинг і менеджмент інновацій".
- Вихідні відомості.
| 2019 | | № 2
|
|
|
|
Простий
Розширений
