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Marketing and Management of Innovations : sci. j..- Sumy
Marketing ì menedžment ìnnovacìj- Титул.
- Зміст.
- Szostek D. Innovations in Human Resource Management: Impact of Demographic Characteristics, Quality of Interpersonal Relationships on Counterproductive Work Behaviours. - C. 11-20.
- Loucanova E., Olsiakova M. Crowdfunding as a Way of the Monetary and Financial Ecologies. - C. 21-29.
- Yousuf A., Zeynvand Lorestani V., Felföldi J., Zatonatska T., Kozlovskyi S., Dluhopolskyi O. Companies Performance Management: the Role of Operational Flexibility. - C. 30-37.
- Ata S., Sezer A. Evaluating the Effects of Life Satisfaction on Impulse Buying Behavior in Terms of Online Buying. - C. 38-55.
- Kuzior A., Grebski M., Grebski W. Marketing of an Academic Program: Case Study of an Engineering Program. - C. 56-64.
- Saukh I., Vikarchuk O. Creativity in Management and Creative Management: Meta-Analysis. - C. 65-80.
- Fayed A. E. Artificial Intelligence for Marketing Plan: The Case for E-marketing Companies. - C. 81-95.
- Baydas A., Yalman F., Bayat M. Consumer Attitude Towards Organic Food: Determinants of Healthy Behaviour. - C. 96-111.
- Bundtzen H., Hinrichs G. Innovation Capability of the Company: The Role of Leadership and Error Management. - C. 112-123.
- Maqsood S. M., Soomro Y. A. Gray-market and its Impacts on Brand Image: Case for Retail Perfume Industry. - C. 124-134.
- Samoilikova A., Lieonov S., Huseynova A. Tax Incentives for Innovation in the Context of Macroeconomic Stability: An Analysis of Causality. - C. 135-157.
- Zhylinska O., Firsova S., Bilorus T., Aksom H. Employer Brand Management: Methodological Aspects. - C. 158-169.
- Korcsmaros E., Machova R., Seben Z., Zsigmond T. The Regional Innovations Governance: Slovakia with Regard to Convergence Criteria. - C. 170-180.
- Karcheva G., Shvets N., Dalgic K., Dalevska N. Innovative Approaches to the Assessment of Banking Competition in Ukraine in Terms of Digital Transformation. - C. 181-195.
- Iastremska O., Strokovyc H., Iastremska O., Kalantaridis C., Nagy S., Somosi M. V. Formation of Mutual Relations Between Enterprises and Business Partners in the Process of Preparation and Production of New Products. - C. 196-211.
- Kakalejcik L., Fedorko R., Gavurova B., Bacik R. Can Negative Word-of-Mouth Have Any Impact on Brand Sustainability?. - C. 212-224.
- Kupec V., Písar P. Auditing and Controlling as a Tool for SME Marketing Risk Management. - C. 225-235.
- Bartkova L., Veselovska L., Sramkova M., Zavadsky J. Dual Quality of Products: Myths and Facts through the Opinions of Millennial Consumers. - C. 236-252.
- Koibichuk V., Ostrovska N., Kashiyeva F., Kwilinski A. Innovation Technology and Cyber Frauds Risks of Neobanks: Gravity Model Analysis. - C. 253-265.
- Huseynov I. A., Illiashenko T., Petroke I. Management of Innovation Development: Critical Evaluation of the International Economic Relations. - C. 266-277.
- Tyukhtenko N., Makarenko S., Oliinyk N., Portugal E. Innovative Approaches to Enterprise Competitiveness Assessment. - C. 278-289.
- Ibrahimov Z., Hajiyeva S., Nazarov V., Qasimova L., Ahadov V. Bank Efficiency Analysis of Financial Innovations: DEA Model Application for the Institutional Concept. - C. 290-303.
- Dkhili H., Dhiab L. B. The Impact of National Culture on Environmental Performance: Case for GSS Countries. - C. 304-311.
- Hakimova Y., Samusevych Y., Alijanova S., Guluzade E. Eco-Innovation VS. Environmental Taxation: What is More Effective for State Budget?. - C. 312-323.
- Dzwigol H. Meta-Analysis in Management and Quality Sciences. - C. 324-335.
- Pudryk D., Legenkyi M., Alioshkina L. Innovation Development and Migration: Panel Data Approach. - C. 336-347.
- Вимоги до матеріалів, що публікуються у науковому журналі "Маркетинг і менеджмент інновацій". - C. 348-351.
- Вихідні дані.
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