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Marketing and Management of Innovations : sci. j..- Sumy
Marketing ì menedžment ìnnovacìj- Title.
- Content.
- Davidaviciene V., Raudeliuniene J., Jonyte-Zemlickiene A., Tvaronaviciene M. Factors affecting customer buying behavior in online shopping. - C. 11-19.
- Letunovska N., Yashkina O., Saher L., Alkhashrami F. A., Nikitin Yu. Analysis of the Model of Consumer Behavior in the Healthy Products Segment as a Perspective for the Inclusive Marketing Development. - C. 20-35.
- Zadorozhnyi Z.-M., Muravskyi V., Shevchuk O., Bryk M. Innovative Accounting Methodology of Ensuring the Interaction of Economic and Cybersecurity of Enterprises. - C. 36-46.
- Coculova J., Tomcikova L. Innovative Human Resource Management Practices for the Talent Management Implementation. - C. 47-54.
- Bencsik A., Csinger B. Innovations in Human Resources Management of Higher Education Institutions: Technostress Factors. - C. 55-67.
- Albliwi S., Alsolami L. A. Willingness to Use E-Commerce During Coronavirus Pandemic in Saudi Arabia. - C. 68-78.
- Huseynov A., Huseynov E., Samusevych Ya. Innovative Development of Oil & Gas Industry: Role of Environmental Taxation. - C. 79-91.
- Nadanyiova M., Majerova J., Gajanova J. Digital Marketing as a Source of Competitive Advantage: Case Study of Slovak Republic. - C. 92-103.
- Azizov A. Innovation Development and Entrepreneurship Management in TourismoOf Azerbaijan: Current Trends and Priorities. - C. 104-120.
- Vasudevan H., Aslan I. Cosmetology Advertising Perspectives: Application of Ethical Theories During COVID-19 Crisis. - C. 121-136.
- Fedorko R., Skerhakova V., Markova S., Bacík R., Fejercak L. Differences in the Perceived Financial Risk Factors between Digital Natives in the E-Commerce. - C. 137-152.
- Jazdauskaite J., Prívarova M., Baranskaite E., Juscius V., Kelemen-Henyel N. Evaluation of the Impact of Science and Technology on the Labour Market. - C. 153-167.
- Koyluoglu S., Dogan M. The impact of innovation strategies on business performance: practices in high technology companies in Turkey. - C. 168-183.
- Khomenko L., Rosokhata A., Jasnikowski A. Analysis of Territories Marketing Activities among Small and Medium Business: A Bibliometric Analysis. - C. 184-195.
- Veckalne R., Tambovceva T. Innovations In Circular Economy for Sustainable Urban Development. - C. 196-209.
- Ozsoy T. Innovative Approach on Abusive Supervision and Subordinate' Performance. - C. 210-217.
- Dey S. K., Vaculcikova Z., Tuckova Z. Measuring Business Process Innovations among Tourism Enterprises in the Czech Republic: A PLS-GLM Approach. - C. 218-229.
- Ziming L. Management of Sports Industry: Moving to Economic Development. - C. 230-236.
- Reshetnikova I., Smerichevskyi S., Vovk O., Astakhov K. Assessment of Effectiveness of Modernization of Transport Enterprises in the Context of Analysis of Innovation Determinant. - C. 237-252.
- Вимоги до матеріалів, що публікуються у науковому журналі "Маркетинг і менеджмент інновацій". - C. 253-256.
- Вихідні відомості.
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