The development of the social aspect of the world community is closely related to the expansion of the range of digital services in cyberspace. A special place in which social networks occupy. The world's leading states are conducting information operations in this environment to achieve geopolitical goals. Such processes are reflected in real social and political life. This makes it possible to influence not only the social groups of society, but also to ensure manipulation in political "games" in the conduct of hybrid wars. The simultaneous interaction of social factors, influencing factors, the presence of communities in social networks forms a full-fledged sociocyber-physical system capable of integrating real and virtual interactions to manage regional communities. The article proposes a method for predicting the assessment of social mutual influence between "formal" and "informal" leaders and regional societies. The proposed models make it possible to form not only a forecast of the influence of agents, but also the interaction of various agents, taking into account their formal and informal influences, the use of administrative resources, political moods of the regional society. This approach allows dynamic modeling based on impact and relationship analysis. The presented results of simulation modeling do not contradict the results of opinion polls and make it possible to form a set of measures that can be aimed at overcoming the negative impact on the regional society of both individual "leaders" and political parties. Analysis of the simulation results allows to increase both the political and social stability of the regional society, helps to prevent conflict moods and contradictions.

 Наукова періодика України 

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• Іванченко Ірина Василівна (технічні науки)

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